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World Travel Monitor
The ''World Travel Monitor® (WTM®) / European Travel Monitor® (ETM®)'' is a worldwide tourism information system detailing the foreign (outbound) travel behaviour practiced by a country’s respective resident population.〔(World/European Travel Monitor, Tourism Market Research,Tourism Marketing&Masterplanning ). IPK International. Retrieved on 2012-05-01.〕
== Origins / Objective ==
The ''European Travel Monitor®'' has been continuously surveying the most important data on outbound travel behaviour from all European countries since 1988. In 1995, the ''European Travel Monitor®'' was expanded to the ''World Travel Monitor®'' to cover all the important overseas markets (USA, Canada, Australia, Argentina, Brazil, United Arab Emirates, Saudi Arabia, Japan, China, India, etc.). Data is collected by the architects of the Monitor or by means of working cooperations in the various countries. Today (2013), the ''World Travel Monitor®'' chronicles about 90% of all international travel flows. Conceived and realised by IPK International, the surveys have the objective of tracking all outbound travel of at least one overnight stay, regardless of travel motive. Apart from holiday trips, business trips and all other private trips (e.g. visiting friends or relatives) are also recorded.〔
The driving impetus behind establishing this information system – initially for Germany (''German Travel Monitor®'') and Europe – was the fact that it was not possible for decision-makers in the tourism field, based on the information available to them up to that point in time, to gain an overview of the European market or any overseas markets (in the form of a database enabling a direct comparison of aspects such as the volume and structure of outbound trips taken by the Germans, Americans, British, Russians, Chinese, etc.). While various surveys and official statistics were available prior to the introduction of the ''World Travel Monitor® / European Travel Monitor®'', the individual datasets were virtually impossible to compare because there were major dissimilarities among the samplings as well as among the survey methods used in the individual countries.
The ''World Travel Monitor® / European Travel Monitor®'' are cooperative partnership studies. Main contracting entities include national and regional tourist boards, tourism and economics ministries, tour operators, international hotel chains, advertising agencies, consulting firms, etc.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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